In this ad by Mitsubishi they use interesting images to grab the attention to this ad. The first thing that grabs your attention are the four horses underneath the car. With the light background the dark brown horse are able to stand out. Then the car above the horse is the next thing that stands out. Although the car has a similar color to the background because its place above the horses grabs my attention. With the car above the horses the writer not only grabs your attention but incorporates that the car has quality horse power. Then the text “It’s more than technology, It’s instinct” conveys that the car is naturally a good brand and is well made.